Part 1/4: What is Your Strategic Growth Outlook?
The Innovation Enterprise, an independent B2B multi channel media brand focused on the information needs of Senior Executives, and The Growth Strategy Co., the leading provider of growth-focused research, consulting and cloud-based software solutions, conducted a joint survey of the attendees at the Chief Strategy Officer Summit.The objective of the survey was to establish the current state and future projections related to the practice of strategy and innovation. The joint effort reinforces the commitment of both companies to equip executives with the tools and insights needed to increase the value and integration of strategy, innovation and growth-focused disciplines into the broader corporate framework.
The 2013 Chief Strategy Officer Survey will be presented in a four-part series:
Part 1: Strategic Growth Outlook
Part 2: Strategic Growth Organizations
Part 3: Strategic Growth Responsibilities
Part 4: Strategic Growth Accountability
In addition to the four-part series, a full interactive dashboard presenting survey analysis, key insights and best practice recommendations will be available on The Growth Strategy Co. website beginning March 2013.
The 2013 Chief Strategy Officer Survey was initiated in response to the changing business landscape. For many companies, the recent economic crisis has become a major inflection point that has exposed deep, underlying structural barriers to business growth. In this environment, new regulatory regimes have emerged and customer behavior has changed to further alter how companies view the future. All the while, fundamentally different views about how strategic business growth (or the lack thereof) will actually happen have been at the center of a new and unusually divisive political, economic and social dialogue. Contributing to the dialogue, economists and the media have seemingly concluded that slow economic growth, inflated unemployment, constrained credit and volatile markets will define the future “norm” for companies.
As the survey results indicate, there is a universal sense that these structural changes have thwarted any notions that business as usual or the status quo of “a rising tide lifts all boats” will return. In this new normal environment of economic displacement, uncertainty, structural change and complexity, one thing is clear: business growth cannot be left to chance – business growth must become a deliberate, strategic and dynamic process.
Key Findings: Part 1 Strategic Growth Outlook
In Part 1, Chief Strategy Officer, Chief Innovation Officers, Chief Marketing Officers, and other growth-focused leaders were asked a series of questions about their future growth outlook. From the results, several key findings emerged:
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