CSO Summit in San Francisco

Actionable Insights for Growth

Spark new conversations and illuminate opportunities for growth.

In Search of Growth Strategy

In Search of Growth Strategy

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In 2010 we launched a comprehensive research initiative to explore how companies, globally, were addressing business growth within their organizations.  In our data collection, interviews and analysis, we originally sought to identify patterns in growth rates, return on invested capital, and future growth potential.  During this process, one thing became...

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Design Unique Combinations

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Companies don’t have to design a whole new product or service to be innovative or competitive. Combining the highest value features of existing products can...

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Differentiate from the Competition

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Companies that compete in the same markets have a tendency to become very similar over time, making it difficult for customers and potential customers to...

Filing lays out long road to the American Airlines-US Airways merger

April 17, 2013

As of March, 27th, 2013 U.S. Market Bankruptcy Judge Sean Lane approved the merger between AMR/ American Airlines and US Airways. The new company will...

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Design with Empathy

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The ability to put ourselves in our customers‘ shoes is key to recognizing, sharing and experiencing their emotions. Being empathetic to your customers‘ frustrations and...

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Who is Responsible for Growth?

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The Chief Growth Officer (CGO) role offers companies the focused, consistent leadership needed to facilitate the cultural changes necessary to achieve strategic growth outcomes and...

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Is Your Business Model Letting You Down?

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Finding the business model sweet spot can help companies generate both incremental growth from optimizing existing offerings and transformational growth from generating entirely new offerings....

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The Growth Posture Index® (GPI)

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Sustainable business growth is the key to long-term value creation for companies large and small. Financial measures, such as earnings per share, compound annual growth...

MOL Founding Anniversary: 2013 Growth Strategy Outlined

April 1, 2013

We will accelerate business expansion from our hub in Singapore through business reforms designed to capture growth primarily in emerging markets. At the same time,...

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Enable with Advanced Technologies

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As Internet and information technology has matured, companies have augmented their physical assets with digital assets—creating new possibilities for reaching, serving and empowering customers. These...

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GrowthThinking: Building the New Growth Enterprise

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In the new normal environment of economic displacement, uncertainty, structural change and complexity, one thing is clear: business growth cannot be left to chance. However, business...

EA mobile boss: “The numbers show” consumers like freemium

April 3, 2013

EA All Play senior vice president and general manager Nick Earl believes most consumers are perfectly happy with freemium business models...

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A Conversation About Growth

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Exclusive interview with SAP on their Growth Strategy The German business software company, SAP, has experienced exponential growth since five system analysts first established it in...

Spartan Motors Recognizes Supplier Excellence; Key Partners in 2012 Growth

March 28, 2013

"Spartan Motors strives to provide high quality products on a consistent basis to our customers," said Drew Schramm, Senior Vice President of Supply Chain Management....

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2013 Chief Strategy Officer Survey Results

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The Innovation Enterprise, an independent B2B multi channel media brand focused in the information needs of Senior Executives, and The Growth Strategy Co., the leading...

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GrowthThinking® Book Preview

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GrowthThinking®: Building the New Growth Enterprise was written for companies that are facing the demand to reaccelerate growth and also those that may be successful today but...

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2013 Chief Strategy Officer Survey Results – Part 1

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Part 1/4: What is Your Strategic Growth Outlook?  The Innovation Enterprise, an independent B2B multi channel media brand focused on the information needs of Senior Executives,...

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Can “Good Design” Eliminate Competition?

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Design is a multi-disciplinary process for using human empathy and emotion as the context for engineering products, services and experiences. Our research and fieldwork with...

AstraZeneca Outlines Strategy to Return to Growth

March 21, 2013

Investing to drive growth in emerging markets, of which China offers the biggest single opportunity; targeting annual high single digit revenue growth in emerging markets....

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What’s your Global Market Penetration Strategy? Exploring New Markets through the Growth Posture Index (GPI)

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Taking your business global can substantially increase growth.  However, penetrating a foreign market can be a risky and challenging endeavor.   Having the right global strategy...

ISAF: Best Foot Forward

March 22, 2013

While apparel dominates the world of fashion, no look or style can be complete without shoes and accessories like belts, wallets, etc. As a result,...

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The Growth Posture Index® (GPI) – Tutorial

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Are you prepared for business growth, or are you not? Traditional organizational performance assessments focus on trailing indicators that fail to help companies answer the fundamental question...

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Build “Next Generation Platforms”

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Next Generation Platforms can set the foundation for highly scalable business growth. A well-executed platform strategy can drive lower costs, faster ramp-up and multiple opportunities...

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Do investments in IP rights generate growth?

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A company’s future growth potential is a function of the alignment of a company’s assets relative to future growth opportunities. Along with intangible assets such...

Tangiers Petroleum is ideally placed for next leg of growth strategy

March 22, 2013

The next leg of Tangiers Petroleum's growth strategy will see the firm pursue new opportunities, and the preference is for exploration and production opportunities in...

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2013 Chief Strategy Officer Survey-Part 2

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Part 2/4: Are You Organized for Strategic Growth? The Innovation Enterprise, an independent B2B multi channel media brand focused on the information needs of Senior Executives,...

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Organize for Strategic Growth

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Achieving and sustaining business growth is virtually impossible without collaboration. However, many companies are designed more for top-down command and control than vertical and horizontal...

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2013 Chief Strategy Officer Survey–Part 3

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Are Your Strategic Growth Responsibilities Balanced? The Innovation Enterprise, an independent B2B multi channel media brand focused on the information needs of Senior Executives, and The...

Zara’s Genius Business Model Could Destroy JCPenney And Sears

March 4, 2013

Zara's innovative business model is making it hard for department stores like JC Penny to keep up. Zara designs, sources and manufactures all of their...

Marine engineer launches growth strategy

March 22, 2013

IT started out as just one man making creels on the Isle of Lewis, but now Inverness-based marine chandlers and supplier Gael Force has launched...

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Do Drones Hold the Key to Solving our Healthcare and Deficit Woes?

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The feature cover story for this month’s issue of Time Magazine is “Rise of the Drones” and explores the “enormously powerful, disruptive technology” as a...

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2013 Chief Strategy Officer Survey-Part 4

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Who is accountable for strategic growth? The Innovation Enterprise, an independent B2B multi channel media brand focused on the information needs of Senior Executives, and The...

Initiative Names Meranus Chief Growth Officer

March 19, 2013

Leah Nosnik Meranus has been named Chief Growth Officer for Initiative U.S., a new position at the agency. In addition to new business pitches, she will...

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Do Your Services Bring Enough Value to Your Customers?

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To keep up with the undeniable shift away from product driven economies to service-based economies, companies must quickly and strategically refocus their offerings and value...

Quad/Graphics and USPS Redefine the Digital Mail Experience

March 19, 2013

Quad/Graphics, a leading global printer and media channel integrator, was recognized by the U.S. Postal Service this week for excellence in driving technology innovation and...

Latteno Food Outlines Growth Strategy to Achieve $10MIL+ Revenues by 2015

March 20, 2013

Part one of the growth strategy will be to offer our products throughout the United States. National expansion is underway as our planned-to-acquire businesses have already...

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Globalize your business

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Having a strong global market entry and access strategy requires commitment of time, resources, structure, and a willingness to be flexible to adapt your offerings and...

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Think Globally, Act Locally

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When developing a global strategy, don’t underestimate the importance of knowing your customer and the culture of your target market. Apart from understanding the general...

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KFC’s Winning Recipe In China: “Go Global, Act Local”

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The Yum! Brands US-based company KFC is one of the most popular fast-food restaurants in the nation and has had significant market share growth outside...

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Innovation versus Product Development

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Since the inception of the automobile industry, product features and functions were thought to be the primary determinants for customer buying decisions. Indeed, many automobile...

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Make Someone Accountable for Strategic Growth

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The axiom that “everyone is responsible, therefore no one is accountable” indicates that no one is really accountable for sustainable business growth. Implementing and adopting...

Havas’ New Growth Officer Has Digital Roots

March 20, 2013

Havas Worldwide has plucked an executive from the digital agency world to lead new business efforts in the U.S.  Laura Maness most recently was an...