Sustainable business growth through the power of entrepreneurship, growth strategy and
GrowthThinking® is a new way of thinking that equips companies to consistently grow—even in the face of economic uncertainty, change and complexity. At its core, GrowthThinking® offers a “common language” to mobilize entire companies around entrepreneurship, growth strategy and business innovation.
GrowthThinking®: Building the New Growth Enterprise was written for companies that are facing the demand to reaccelerate growth and also those that may be successful today but wish to take preemptive measures to avert any decline and ensure continued growth. GrowthThinking® provides an antidote to the concept that industry is doomed to failure, slow growth, and decline. This book counters that negative ideology by equipping companies with an alternative view that business growth and renewal can be achieved and sustained.